What is happening, in short, is a revolution in the way young people access information. They don’t want to depend on a figure similar to a divinity who tells them what is important. They want a point of view on facts, not just what happened, but why it happened. They want news stories to speak to them directly, something that relates to their lives. They want to be able to use that information in a broader community, they want to discuss, ask questions and meet other people who hold the same or opposite views of the world.
Rupert Murdoch said this in a speech in 2005. I literally just stumbled across it when doing dissertation research.
